Thursday, April 04, 2013

Increase Your Bottomline with More ABC's

PT Credentials Can Pay-off
© Marcusarm | Stock Free Images

Differentiation.... is a key marketing tenet that transcends industries and is an equally important strategy among healthcare practice owners as for consumer goods product managers. 
In the PT world, a key way to differentiate is through specializing and attaining certification.   While earning credentials expands the staff professionally, it also adds to a practice financially.  Certification enhances credibility among referral sources and... typically, leads to a larger patient base.  In other words, the extra effort pays off, literally.
The American Board of Physical Therapy Specialties, part of APTA, already oversees 8 specialty certifications with current consideration to add acute care, oncology, occupational health and wound care.  Other organizations coordinate certification for other notable specialties:
  • Hand Therapy 
  • Stroke Rehabilitation
  • Aquatic Therapy 
  • Astym Treatment





No comments: