Professional PT Adds L.I. Hand Therapy

Professional Physical Therapy expanded its reach in metro NY with the acquisition of two hand therapy practices on Long Island - Wilutus Hand Therapy and Advanced Hand Therapy.  Adam Elberg, President of Professional, noted "The growth potential as a result of these acquisitions is very exciting...".  The acquisitions expand Professional's hand therapy services as well as geographical reach.  The New York-based practice and Great Point Partners portfolio company now boasts 67 locations throughout the Tri-State area (NY, NJ, CT).

Wilutus and Advanced owners, Robert Wilutus and Richard Scalise, respectively, are pleased at the opportunities ahead as the newest Professional PT partners.  >>Read more

Increase Your Bottomline with More ABC's

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Differentiation.... is a key marketing tenet that transcends industries and is an equally important strategy among healthcare practice owners as for consumer goods product managers. 

In the PT world, a key way to differentiate is through specializing and attaining certification.   While earning credentials expands the staff professionally, it also adds to a practice financially.  Certification enhances credibility among referral sources and... typically, leads to a larger patient base.  In other words, the extra effort pays off, literally.

The American Board of Physical Therapy Specialties, part of APTA, already oversees 8 specialty certifications with current consideration to add acute care, oncology, occupational health and wound care.  Other organizations coordinate certification for other notable specialties:

• Hand Therapy 
• Stroke Rehabilitation
• Aquatic Therapy 
• Astym Treatment

>>Read more