Let's Connect in Colorado...

We're headed to Colorado Springs…    
to exhibit at the American Physical Therapy Association's annual meeting for practice owners - 2014 Private Practice Section (PPS). 

The Conference & Expo (Nov 5-8) will be held at The Broadmoor, an elegant hotel near the southern edge of the Rockies.  Stop by to see us at Booth 706 in the PPS Expo Hall on Nov 6 or 7 (Thurs. / Fri.)!  >>More info

CSM 2015 is coming in February - MT Consulting will be there too!

Direct Access in All 50

Done deal!  Indiana, with signed legislation, becomes the last state to allow residents to seek physical therapists’ services without a physician referral.  The state chapter of APTA has been working on Direct Access for over 13 years... now a reality beginning July 1st.

Benefits of Direct Access include a patient’s quicker access to care and medical cost reduction.  >>Read more

Increase Your Bottomline with More ABC's

© Marcusarm | Stock Free Images

Differentiation.... is a key marketing tenet that transcends industries and is an equally important strategy among healthcare practice owners as for consumer goods product managers. 

In the PT world, a key way to differentiate is through specializing and attaining certification.   While earning credentials expands the staff professionally, it also adds to a practice financially.  Certification enhances credibility among referral sources and... typically, leads to a larger patient base.  In other words, the extra effort pays off, literally.

The American Board of Physical Therapy Specialties, part of APTA, already oversees 8 specialty certifications with current consideration to add acute care, oncology, occupational health and wound care.  Other organizations coordinate certification for other notable specialties:

• Hand Therapy 
• Stroke Rehabilitation
• Aquatic Therapy 
• Astym Treatment

>>Read more