Do Well by Doing Good

Community Marketing - it's smart marketing for local businesses… 
It raises your profile and elevates your reputation in the community.  And, that's a good thing if referrals and foot traffic are important.  So, how to?

According to Dr. Roger Levin from the Levin Group...

• Create an annual High-Visibility Event that benefits the community.
• Choose a Good Cause and "Own" it. 
• Involve your entire team to identify a local need and fill it.
• Keep the staff engaged so all have a stake in event success. 

Possibilities:  food drive for local food bank, fundraiser for nonprofit

Make the event memorable and worth repeating year after year:

• Think creatively
• Pay attention to details
• Create a timetable
• Assign responsibilities 
• Meet deadlines  

Enjoy Your event, the community connections and a job well done!