Thursday, April 23, 2015

Millennials Driving Healthcare Change

Millennials will change the course of healthcare, according to a PNC Healthcare survey conducted in January, 2015.  Note the trends among this demographic group (age 21-32) poised to overtake boomers in buying power...

  • Desire for speedy delivery of care (preference for retail clinics)
  • Greater reliance on word-of-mouth marketing (e.g. Yelp, Healthgrades)
  • More online review of insurance options prior to selection
  • Preference for upfront treatment estimates
  • Kicking care down the road (due to high medical costs)

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